Your orders go out on your rules. The stuck ones come to you.

Amazon

Authorise ManyMuse against your Amazon selling account and it reads that account, and only that account:

• Your orders. Order ID, purchase date, status, items, quantities and totals — beside that customer’s orders from your other channels, instead of opening Seller Central for every enquiry.
• Fulfilment progress. Shipment and delivery status for orders Amazon fulfils, so “where is my order” is answerable on the first reply.
• Buyer messages. Reply to a buyer through Amazon’s permitted messaging from the same screen as the order.
• Orders you ship yourself. When you send a merchant-fulfilled order to your warehouse, ManyMuse fetches that one buyer’s name and delivery address through Amazon’s restricted-data process, keeps it apart from the order, never stores the phone number, and deletes it 30 days after the order ships.

Amazon seller analytics

What a marketplace order actually earned, once Amazon’s own fees and returns are in the number:

• Profit and loss, by month and by SKU. Gross and net revenue, gross and net profit, contribution and margin — for your Amazon channel beside the others, rather than a single blended figure.
• Settlement reconciliation. Upload your Seller Central statement exports and estimated Amazon fees are replaced with what you were actually charged. The raw files are archived, because Amazon removes settlement data after about 90 days and the year-end view still needs it.
• FBA returns against cost. Your FBA Customer Returns report credits the cost of goods back for sellable units, so a returned item stops counting as a sale and a resold one is not counted twice.
• Landed cost per unit. Product cost, freight and duty carried per SKU, so margin is the real one rather than price minus supplier invoice.

It is your own selling account, and only yours. Nothing is pooled with other sellers, benchmarked against them, or sold on.

Amazon advertising cost

What your advertising actually cost in the month you spent it, rather than the month Amazon billed you for it:

• Advertising in the month it was incurred. Amazon charges advertising when your balance crosses a threshold rather than on a calendar, so the deduction on a settlement statement is a payment date, not a spend date. Bring in your Sponsored Products campaign report and your profit and loss statement uses Amazon’s own daily figure instead, on the same basis as every other line in it.
• The payment kept separate from the cost. What Amazon actually deducted stays visible as its own line for reconciliation, and is kept out of every total — it is a payment, not that month’s advertising.
• Advertising carried into your product groups. Ad spend is apportioned across your product groups by their share of Amazon revenue and labelled as the approximation it is, so contribution is reported after advertising rather than before it.
• A month with no advertising data says so. No estimate stands in and no figure is invented: the line is flagged as missing and that month’s profit is marked preliminary until the report arrives.

Coming next: advertising cost, ACoS and cost per click attributed to the individual SKU, read directly from your own Amazon Ads account rather than from a monthly file. Coming